<< Main Category
< Parent Category
Can the Availability Checker be set to check the availability of individual DJs on my staff?SYMPTOMS
The Availability Checker is a tool to help you get more leads. When you put the date box on the bottom of your web pages, you may see the quantity of web leads you receive increase by as much as 400% or more! This is because the Availability Checker serves as an effective "call to action" (in marketing terms). Statistics show that consumers won't go out of their way to click on a "Contact Us" link or a "Request Info" link. The Availability Checker overcomes this hurdle by drawing in the consumer with the ability to instantly check their event date.
The Availability Checker works so successfully because of its simplicity. Adding any additional fields to the date box will dramatically decrease the response rate (and has in individual case study testing).
Since adding a "Select DJ" drop-down selection to the Availability Checker will significantly drop response rates, what we recommend is to not black out an entire day unless all of your DJs are fully booked for that date. Remember, it's always better to receive the lead and have to tell the prospective client that you can't do it, than it is to not get the lead at all. After all, if a client wanted to book DJ "A", but DJ "A" was already booked, would you really want to tell that client you are unavailable? Or, would you rather get the lead so that you can sell them on DJ "B" for their event?
Many subscribers do not black out any days at all. They simply use the Availability Checker as a tool to receive more inquiries. In any case, please keep in mind that its simplicity is what leads to is success.